Tuesday, March 2, 2010

Take a minute to say thanks!

We’ve overflowing with gratitude for all of ZOOM’s amazing clients. In the past few months, we’ve had some great client experiences we just have to share.

Diane is VP of Marketing at RichRelevance, a start up in San Francisco. Diane worked at ZOOM in 1998 and has hired ZOOM twice since then. She is always upbeat and positive. She went to the mat for ZOOM because her CEO (Selly) and Todd (Chief Customer Officer) were skeptical about spending money on positioning. Diane eventually persuaded Selly and Todd, but they weren’t truly on board until they saw ZOOM’s magic running the focus groups.

Credit for the project’s success goes to these three for their participation during the process. Diane was always available for us to bounce ideas off of and provide feedback. Todd and Diane took time for an unplaned mid-point brainstorm that changed the direction of the whole project. And Selly came to all the focus groups, delivered a kick ass demo and made sure everyone listened respectfully to what the prospects had to say. (as opposed to making fun of the participants, which can be tempting).


Our hats off to Diane, Todd and Selly at RichRelevance, your dedication and enthusiasm contributed to our mutual success. Click here to see their side of the story.

Over the holidays, we wrapped up a project for ID Experts, a start up in Beaverton, Oregon. Doug Pollack, VP of Marketing (and Ellie’s very first client) hired ZOOM (also his second ZOOMing). Doug ignited the entire company about the project – and even a few outsiders. Doug made sure we had everything we needed every step of the way. He also participated as part of our team in brainstorm and analysis sessions.

When it came time for the final presentation, Nick’s brother was removed from life support and so he missed several presentations. Doug’s understanding and support to Nick during that time was heartwarming.

We’re proud of ZOOM’s client list and reputation, but behind each logo are a person and team that make it all worthwhile. Thanks!